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Seasoned pros in the publishing industry have valuable insights to share with first-time authors about the importance of back cover blurbs and how they can significantly impact sales. Both back cover blurbs and the book's subtitle are crucial topics to address when discussing book publicity. It's worth noting that over 80% of books are still sold in print, with many selling in physical stores. Customers often turn the book over to examine the back cover for information, and persuasive blurbs and review excerpts can effectively encourage purchasing. These elements need to resonate with your target audience quickly. 

If you find yourself facing writer's block while crafting your back cover blurb, seeking assistance from your editor can help. It highlights the advantage of collaborating with a professional editor, especially if you're self-publishing. Your book will compete with traditionally published works that have undergone thorough editing, so it's crucial to meet high…

If you're considering self-publishing a book, consider the advantages of spiral-bound book printing. It's available when you find a full-service printer, ideally one that also offers book fulfillment for your online orders. The choice of binding often depends on the intended use of your book. For instance, if it's a manual or a cookbook where readers need to keep it open to one page for extended periods, spiral binding is ideal. Unlike hardcover or paperback books, which can wear out with prolonged use, spiral binding allows the book to lie flat without any damage.

Before deciding on the binding type, examining the options others use in your genre is wise. While it's great to stand out, ensure your choice aligns with potential buyers' expectations. Various factors influence purchasing decisions, and while innovative concepts can take time to gain acceptance, successful marketers suggest staying slightly ahead of the trend without straying…